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Jun 26, 2012

Emaar Retail to host action-packed holiday activities at The Dubai Mall Summer Camp

Dubai, UAE; June 26, 2012: Emaar Retail LLC, the premium leisure and entertainment provider, is offering children aged seven years and above an action-packed summer of exciting activities every week at six world-class leisure attractions with 'The Dubai Mall Summer Camp' to be held until August 16, 2012.

The Dubai Summer Camp runs from Sundays to Thursdays from 9am to 3pm (and from 10am to 3pm during the Holy Month of Ramadan) and offers an ideal environment for children to learn, play and have dollops of fun. Parents simply need to drop off their children at The Dubai Mall and the Emaar Retail team will take care of the little ones, guiding them through the various leisure attractions.

The first day of every week of The Dubai Mall Summer Camp will kick off with an array of thrilling activities at SEGA Republic, the two-level indoor theme park in the mall. Children can take part in motion-simulated rides, indoor spin-coaster and a large selection of arcade and gaming machines-assured to delight all age-groups.

The second day of The Dubai Mall Summer Camp will offer both physical activity and entertainment for the participants. Children can put on their skates to have a fun-day at the Olympic-size Dubai Ice Rink, all under the supervision of trained professionals. They can then sit back, relax and watch a movie at Reel Cinemas, enjoying the premium experience.

On the third day, the children will discover Dubai Aquarium & Underwater Zoo to learn more about the aquatic environment by observing the 33,000 aquatic animals including sharks and rays. They will then visit At the Top, Burj Khalifa, the world's highest observatory deck with an outdoor terrace in the world's tallest building.

On the aal day, the doors of the interactive mini-city, KidZania, will be open for the children to undertake a diverse array of real-life professions in the children's city. They will dress up and role-play as a doctor, chef or a car mechanic, for example, and perform professional tasks in a fun and meaningful way. The last day of the Dubai Summer Camp will end on a high note, as it started, at SEGA Republic.

For bookings, contact enquiries@thedubaiaquarium.com or call 04 4485200. Admission to the summer camp is priced at AED 650 per week.

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Note to Editors

About Emaar Retail LLC:
Emaar Retail LLC, a premier provider of leisure and entertainment experiences, is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for the mall developments of Emaar. Emaar Retail developed and manages the business operations for The Dubai Mall's entertainment components including KidZania, SEGA Republic, the Olympic-sized Dubai Ice Rink and Dubai Aquarium & Underwater Zoo. In addition, Emaar Retail developed and manages the 22-screen Reel Cinemas at The Dubai Mall and the first 'Premier' Reel Cinemas cineplex at Dubai Marina Mall and will develop cinemas across the region.

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key emerging markets in the Middle East, North Africa and Asia. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are some of Emaar's trophy developments. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. Emaar recently launched its new wholly-owned subsidiary, Dawahi Development, a next-generation developer of 'value housing' projects within full-service community developments. www.emaar.com.

For more information, contact:
Kelly Home / Marie-Eve Dubois
ASDA'A Burson-Marsteller
(+9714) 4507 600
k.home@asdaa.com, m.dubois@asdaa.com